Editorial Calendar

August 2010 / Shop-Tested Ideas

It’s virtually impossible to visit another shop without spotting one or more ideas you could implement to improve your own shop and business. Here’s a collection of ideas, tips, philosophies and solutions that shops around the country are using to improve their business.

September 2010 / Going Digital

From websites, texting, social media, Internet phone service and more, shops are using digital technology like never before to save money, improve customer service or market their services. Here are some ways to put such tools to work for you.

October 2010 / Shaping Your Shop’s Culture

Many small business owners aren’t aware of it, but their company has a “culture” just as large corporations do. Shop owners and others explain what culture is, why it matters, and how to shape it to improve your business.

November 2010 / If You Were a NACE Chairman…

Thousands of shop owners from around the country will be in Las Vegas next month for the industry’s biggest annual gathering: NACE. A shop owner who serves as chairman of the event will offer his or her “state of the industry” address from a podium during the event. What would like to hear said? What would you say if you had a chance to speak to a gathering of shop owners? This is your chance to share you thoughts on what the industry should do to improve its situation in the months and years ahead.

December 2010 / Going Green

Tips and advice on how to improve your shop’s impact on the environment – and on how to turn these efforts into a marketing advantage.

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